: L-R Chairman of Pinnacle Communications Limited, Sir Lucky Omoluwa; Kaduna State Governor, Mallam Nasir El-Rufai; Deputy Chairman House Committee on Information, National Orientation, Ethics and Values, Dr. Lawal Hassan Anka and Minister of Information and Culture, Alhaji Lai Mohammed, at the official launch of the Digital Switch Over in Kaduna on Friday.

DSO: 70% Local Content ‘ll Create Jobs For Nigerians, Says NBC DG

Director General,  National Broadcasting Commission (NBC), Mallam Ish’aq Modibo Kawu has said that the 70 percent local content stipulated for the Digital Broadcasting in televisions stations across the country will create jobs for thousands of Nigerians.

Speaking in Ilorin, Kwara State, Kawu declared that NBC would ensure that broadcasting stations air more of local contents on digital televisions.

Kawu added that unlike the analogue televisions that broadcast for only about 10 hours a day, digital television would run for 24 hours nonstop that would certainly provide rooms for more contents.

“If television is to be 24 hours because that’s the way it is going to be in the new reality, you need the needed contents thereby creating new opportunities for young people.

“You can’t put colours into your activities but, any channel, without content will either have to sit-up and provide content in-house or buy from content providers.

“This is a very big opportunity for our teeming unemployed youths, they can set up small companies and be content providers by selling to stations,” the DG said.

Kawu however said that Digital Terrestrial Television (DTT) was not set up to compete with Multichoice or Startimes which are Direct Television Home (DTH) directly to subscribers’ home for a pay.

According to the DG, Nigerians have the right to access free information which the free-box sold at subsidized price of N1, 500 allow Nigerians have access to at least 30 channels.

“All DTT will have to move to our platform as it is against the Nigeria’s laws to be a content provider as well as distributor.The likes of GoTv, Startimes will no longer be self-carrying platform and the rest will have to align.

“DTT is majorly to promote local contents in the country, this is a platform celebrating Nigeria, whatever content you have must be produced by Nigerians for Nigerians,” the DG added.

Kawu stressed that the free-box that comes with the DSO would  also assist advertisers in placing their adverts in the television and during program of their choice through audience measurement.

“The box can help us measure audience watching a particular program and come out with a demographic analysis of the segment of Nigerians watching particular program.

“The station producing the program can take the audience measurement to the advertisers as advertising money follows audiences, because in reality content providers do not sell air time, the actually sell audiences.

“Through audience measurement, you can know the demographic of the audience that is watching a particular program,” Kawu said.

The DG said the digital switch over will be done in the six geopolitical zones with one town in each of the zone as a pilot project adding  that the DSO was kicked off in Jos, then Abuja, Ilorin and Kaduna, remaining Osogbo, Enugu, Asaba and Gombe.