Artistes urged to promote values, African culture with Nollywood

Educationist and proprietor of a private school in Kwara State, Mr Frank Adeoye,  has urged individuals in the entertainment industry to help promote African values and culture.

They should shoot films that would educate the public and as well as impact on Africa and Nigeria’s growth.

Adeoye, who made the call in Ilorin on Wednesday said there was need for the entertainment industry to focus more on how to promote African culture and educate the public.

According to him, entertainment industry in Nigeria (Nollywood), has been a source of pride and revenue earner to the country, therefore, needed special attention from the government.

“The entertainment industry should not be left with only the funniest and talented ones. Educated personalities should also get involved.

“We need both the educated ones and talented ones in the entertainment industry to keep it going. It is good to blend both the academics and social life.

“We need to promote our culture and not just limit everything to comedy.There is need to pass important messages on rich African culture and as well educate the public through entertainment.

“Nollywood need more than talent or funny characters. It is not all about making viewers laugh but the impact you make on the public to educate them on carrier, culture and economy as a whole,” he said.

The proprietor also called on government at all levels to ensure more funding in the entertainment industry.

He therefore advised those in the entertainment industry to stop focusing on love stories and concentrate on other important aspects that will add value to the life of the citizen. 

Related Articles