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OAAN President Ajufo Explains Engagement With Stakeholders

The President, Outdoor Advertising Association of Nigeria, OAAN, Mr. Emmanuel Ajufo has described the recent visit by members of the executive committee of the association to industry’s stakeholders as a way of boosting the relationship between the association and the stakeholders.

Speaking to Brand Visibility in an exclusive interview in his office on Tuesday, Ajufo said the association had visited the big media buying agencies; “and we have started visiting the big advertisers just yesterday we were in MTN and the visit was good. They are also appreciative of our visit for the fact that we are even asking how they are faring not just about collecting money from them”.

“We will also be visiting Nigeria Breweries, Guinness, Banks like Zenith, UBA; Nestle, PZ, Cadbury, Promasidor and Friesland Campina WAMCO Nigeria Plc.”

On the extraordinary meeting held recently, Ajufo said it was to actually carry their members along on things they want to do and get their understanding and also their permission to do some other things.

“You will recall we were elected in June and let me also say between June and last week when we had the AGM, we talked to them on what we have done and all the things we wanted to do. One of the things we needed to do was to carry out research and that costs money and we needed our members to also talk about how to fund research. That was one of the reasons why we had the AGM and luckily for us members also approved the research and also approved that we also tasked ourselves to get some money.

“The second one is also setting an agenda for the industry, what we call the standard operating procedure and also we needed our members to approve that we go ahead with it and they also approved. In the next few weeks we will be doing that.

On challenges the OAAN President said the major challenge is that regulatory agencies do not seem to understand the way they work and that is why they will continue to engage them because they are their partners.

“Another is the issue of our not having an APCON Council chairman because if we have an APCON council, some of the issues we have may be controlled with a council. The sectorial bodies are putting heads together to see how we can get the Council in place. These are the things we said at our AGM and we are pursuing them,” he explained.

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