A media advocacy group; under the auspices of the Media Against Child Malnutrition (MeCAM), with focus on curbing children malnutrition in Nigeria, has explained that its goal is to bridge the gap in media reports on nutrition.
The National Coordinator of MeCAM, Mr. Remmy Nweke at a media roundtable on “Exclusive Breastfeeding: Changing the Nigerian story” in Abuja recently to mark the 2019 World Breast Feeding Week organized by the Civil Society Scaling Up Nutrition in Nigeria (CS-SUNN) said that the group was founded by senior media editors to bridge the gap between the media as an institution, practitioners and correctness of story-telling emanating from Nigeria as far as malnutrition is concerned.
He said that the group is well-positioned to drive this collaboration in the Nigerian media space and across Africa for benefit of our children and to curb malnutrition in the country, considering the gains of Exclusive Breastfeeding.
He also called for more funding to be made available for advocacy on EBF, noting that every 1USD invested will guarantee good return on investment of about 16 USD. The event was held at Bon Hotel Elvis, Abuja,.
With this year’s theme; “Empower Parents, Enable Breastfeeding” Nweke said that that more is saved when the right and accurate information is disseminated while advocating for more capacity building for media practitioners, especially MeCAM membership, who are already committed to issues on child malnutrition in Nigeria and beyond.
Founded in August 2015, MeCAM has membership across online, print, broadcast media respectively.